how it works:
wake up normally
wake up to your own alarm clock or to sunlight, birds outside or mom : remember to turn off alarm on wakey wakey or...
social pressure
your friends will see if you woke up or not : if you hit snooze, a Facebook wall post will go out if don't wake up to tell more friends to wake you, maybe even your boss or co-worker will call you to help
call or be called
using Twilio's new Client, your friends will call you until you wake up : or if you do wake up on time, call your friends to wake them up and track your progress on waking up!